som is being set up as an online clothing shop for men and women across India, with prices shown in rupees. The range is not yet available, so the shop is intentionally kept clear for now.

som plans apparel for men and women who want practical, thoughtful pieces for daily life. The wardrobe scope covers everyday wear for both, with each category considered before it is introduced.

We are preparing the store methodically, so that when the range arrives it reflects the same deliberate pace as the brand itself.

Material choices are guided by the warm, humid and bright conditions of contemporary Indian cities. We are looking for fabrics that feel comfortable against the skin through a full day of movement.

Garment construction will follow the same logic, favouring clean seams and everyday fits suited to daily life.